KongaFM -103.7 Launches “Shop On Radio”

For the first time in Africa, radio is no longer just about listening to music and advertisements; it’s added shopping. KongaFM -103.7, Nigeria’s pioneering Hit Music & Commerce radio station, is set to change the way Nigerians buy and sell with the official launch of “Shop On Radio.” 

On Monday 24th of February, 2025. This is a game changer at a time Nigeria increased data cost by 50%.

This groundbreaking initiative, powered by an innovative partnership between KongaFM and Konga.com, turns live radio broadcasts into an interactive shopping experience, allowing listeners to place orders seamlessly, even without wasting so much cash on Data. Nigerian shoppers now have options with Konga.com and most importantly rock buttom prices on all items announced live on radio and delivered same day in lagos if orders are placed before 12noon.

Shoppers are encouraged to open a wallet with Kongapay.com as stock may be limited and orders shall be treated on first paid.

According to Mayowa Oladeji, Communications Lead at KongaFM, this marks a major shift in the e-commerce landscape.

“For the first time in Africa, radio is becoming an interactive shopping destination, bringing together millions of listeners and turning them into instant shoppers. We urge manufacturers and business owners to seize this opportunity by reaching out via WhatsApp, email, or Konga.com to showcase their products to a ready market. Thanks to our innovative partnership, customers in Lagos who order during the show will enjoy guaranteed best prices and same-day delivery in Lagos, while we conclude logistics for same day delivery in other major cities of Nigeria before month of June this year, making shopping faster and more convenient than ever. This is a component of the future of commerce in Africa powered by KongaFM -103.7, streaming globally on kongafm.com 24hours every day